Years ago if you were famous, almost famous or “trying” to be famous, the best advice anyone could give you would be to hire a PR Agent.
It’s not really a requirement anymore, and I think that this is a good thing.
The internet is fast democratizing fame, so now it’s possible for anybody with a good idea or a novel way of presenting themselves to attract attention.
If you are creative, then this opens up a whole new panacea, a brand new frontier of possibilities.
If you are making a film, you don’t have hire a Hollywood star to sell your movie; if you’re smart, if you’re creative, if you know what makes people “click” then you may be able to make your “characters famous” well before your story every reaches the cinema.
You have access to your own audience, you just have to have the right techniques to know how to woo, draw and then embrace them.
Remember getting famous online is not about “the technology” it’s about simply building a relationship with your fans.
2012 Copyright Seven Sentences – Getting Famous Online
I remember the first time I got a vehicle stuck in thick mud.
I put my foot flat on the accelerator, revved the engine, spun the wheels and sunk deeper into the brown stuff. Not satisfied I threw the car into reverse AND put my foot flat to the floor; the wheels spun in the opposite direction but I sunk deeper still.
Eventually a man with a tractor had to come and pull me out.
When we are stuck creatively, financially or relationally it’s super tempting to panic and put our feet to the floor.
DON’T… instead go super slow and inch by inch you will gently emerge from the mud.
2012 Seven Sentences Copyright – Blocks To Creativity
If your twitter profile is for a business or a brand; use the photograph of the person who operates the account and put your logo in the corner of the image, it’s just good customer service to put a face to your business.
If the above applies in the profile text say something like “John Wayne(employee’s name) deliciously tweeting on behalf of Cadbury’s Chocolate.”
Furthermore, let your employee use their own personality within a set of agreed upon guidelines; people want to connect with people, besides this way makes it more fun for your social media people.
You should be able to read the text in any twitter profile at a single glance, 7-10 words only, with no #hash-tags or any other $balderdash.
Choose a photo which represents the tone of your brand, the feeling you want to convey; but always use a photo of an actual person.
Create a sense of mystery or tell a story with the combination of your photo, your twitter handle/name and your profile statement; this invites people to click on your website to find out more.
Change it up regularly, with different photographs and profile pictures; don’t let it get boring especially if your twitter numbers are remaining static or dwindling.