5 Steps To Building An Unshakeable Online Reputation

Written By Geoff Talbot - Co-Founder Of The Seven Sentence Blog. This is the 3rd post in an 8-part series on building an Unshakeable Reputation Online.

 
How do you build an unshakable reputation online?

More to the point, can you build your reputation or do you earn your reputation?

Here is the first step in creating an unshakable reputation online…

1. LIVE WITH INTEGRITY

The very best way to keep your nose clean is to avoid putting your nose in places where it may acquire dirt (Tweet)

If you conduct your personal life and your business life with integrity, you are MUCH less likely to face false accusations in the social space.

Let your offline presence be your online presence; be the same person at two very different parties.
 
 

Live With Integrity

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2014 Copyright Seven Sentences – Live With Integrity

When a lion is chasing you it is never safe to play dead.

Written By Geoff Talbot - Co-Founder Of The Seven Sentence Blog. This is the 2nd post in an 8-part series on building an Unshakeable Reputation Online.

 
When a lion is chasing you it is never safe to play dead (Tweet).

You can’t ignore the beast and hope that he will go away, he can smell your fear and he has a taste for your flesh.

Those conversations in the digital space are not going to cease just because you’ve chosen to pretend that they don’t exist.

Let’s face facts: If you are endeavoring to do anything significant with your life or business, people are going to talk and in the 21st century they are going to talk about you online.

If you don’t have any influence in this space then you won’t be able to mount a defense if the conversation about you or your brand ever turns nasty.

But before you pull out all those gray hairs and groan about the moral decay of this once grand nation understand this; everything has changed and nothing has changed, the relational space where you interact with others may be different BUT the way that you conduct yourself is still the same.

Although social threats (accusations) against you both fair and scandalous may surely come, through an honesty strategy and by using basic social etiquette you can build an unshakeable reputation, story by story, one friend at a time.

 
 

Ignore Social Media

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2014 Copyright Seven Sentences – Ignore Social Media

You Cannot Ignore Social Media

Written By Geoff Talbot - Co-Founder Of The Seven Sentence Blog. This is the first post in an 8-part series on building an Unshakeable Reputation Online.

 

Whether you like it or not social media has power.

Social media has power because it connects people together, and when people come together the power of their voices increases exponentially.

Social media has played an integral role in the elections of presidents and in overthrowing governments. It has created movie box office hits and cast light on musical talents that the world may never have discovered otherwise.

Social media has destroyed relationships, revealed affairs and highlighted dark secrets that may well have remained hidden in its absence.

If you are concerned about the reputation of your brand or business, social media cannot be ignored (Tweet).

You have to be part of the conversation if you wish to have influence.
 
 

Ignore Social Media

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2014 Copyright Seven Sentences – Ignore Social Media

Are you giving your audience a high quality meal?

Written By Geoff Talbot - Co-Founder Of The Seven Sentence Blog,

 
If you want to grow your brand in the 21st century, you are going to have to use the internet in some manner or form.

But how will you use it?

Let’s get this straight: while aesthetics are of some importance, how your brand looks is not as important as it how it tastes (metaphor).

Imagine going to a restaurant and ordering the finest looking meal that you’ve ever seen, only upon first bite you discover that the potatoes are made out of cardboard and that ribeye is a doctored up piece of old leather?

Imagine visiting a beautiful looking website, receiving a classy feeling business card or entering a great looking storefront… only to discover that the actual experience of interacting with the brand is made out of cardboard and old leather.

Don’t be fooled; the character of your brand is far more important than its aesthetic. (Tweet).

How will you interact with your audience online — will you feed them a high quality meal?
 
 

Grow Your Brand

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2014 Copyright Seven Sentences – Grow Your Brand

The Best Messages Are Whispered Between Friends

Written By Geoff Talbot - Co-Founder Of The Seven Sentence Blog,

 
You may get a girl’s attention by telling her that you love her on a giant billboard display in Times Square, but captivating her heart forever will almost always require a more intimate approach.

It is tempting to shout, but in our noisy online business world the only way to be heard and to be truly understood is to… whisper.

But who will hear you whisper?

Those close to you, those near to you, those aligned with you and the values that your brand holds dear will hear ever word you utter.

The way that people use the internet to engage with others is rapidly evolving, it is becoming a more intimate place, a place where the likeminded are drawn into private side rooms, to listen, to dream together, to engage and to build.

The best messages in life are nearly always whispered between friends — and this is what the internet is now beginning to truly facilitate (Share).

What are you building and who are you whispering too?
 
 

Online Brand Building

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2014 Copyright Seven Sentences – Online Brand Building

Suffer For Your Passion

Today’s Seven Sentences is a guest post written by John Caswell of Group Partners. I love the integrity with which John works,  lives and writes. 

 
I read recently that the word ‘passion’ originated from the Latin word for suffering – Patientia.

Makes sense doesn’t it.

We each have something that we are deeply passionate about but we often suffer to achieve or spend much time doing it.

Many of us spend our entire lives trying to put a shape to it, to define it which is a paradox because it’s our driving passion.

I have two tools that we need if we are to achieve such understanding and reward in our lifetimes.

Burn your bridges – permanently discarding everything that’s held you hostage – it’s your only chance of lighting up the road ahead.

As you advance, you must drown the person you used to be – allowing that better version of yourself to be born.
 
 

The Secret To Dancing

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2014 Copyright Seven Sentences - Suffer For Your Passion

Dear CEO, Why Are You SO Frightened Of Social Media?

Written By Geoff Talbot - Co-Founder Of The Seven Sentence Blog,

 
Dear CEO,

I wrote a longer version of this letter here but I wanted to also give you a shorter more abridged version, as I know that you are busy and constantly trying to save time.

You are afraid of your people.

How do I know this?

I know this because you are terrified of giving them the opportunity to speak on behalf of your organization on your social media channels.

This fear is hurting your brand but it is also a symptom of a sickness that is running right through your organization.

There is a lack of trust and an incoherency of vision — if you were healthy and decided to work as a team, you could achieve so much more.

You really should read the full letter that I wrote to you here.
 
 

Frightened of Social Media

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2014 Copyright Seven Sentences – Frightened of Social Media
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