The clue to any great social media strategy is simply found in the word “social.”
Many businesses and corporates make their first big mistake here, right before they even begin.
It’s crucial to get your strategy right from the get go AND the right strategy always revolves around having the right heart posture.
Is this all airy fairy nonsense?
No, social relationships work best when we focus all our attention on the other person(s) and make everything we do about them.
So the question to ask at the beginning of any social media strategy is “what do people really need from me?”
You can’t make this up however, you have to ask them, you have to listen.