Is your audience or customer base growing or shrinking?
If it is shrinking, what is the problem?
Not the superficial problem, but the real problem, the problem behind all the problems?
It is my belief that the majority of people leave, quit, cheat, self-sabotage, unsubscribe, un-follow and generally distance themselves in their hearts from you and/or your organization for one primary reason — a lack of engagement.
Engagement is obviously a multi-layered process, but at the heart of it, the conversation that is taking place must involve both parties in an equitable fashion.
From a marketing perspective (relationship building), we shrink when we take over the conversation and begin to make it all about us.
Businesses go bust, television ratings plummet, blog subscriber numbers drop when we stop listening — it is impossible to love without listening.
2014 Copyright Seven Sentences – Lack Of Engagement
In my opinion it totally depends on the heart behind the voice.
As a reasonably new father if I am behaving badly, my young son will very likely behave in a similar fashion. Conversely, if I act with dignity, if I treat others well, my young son will most likely follow.
As leaders we have great influence and it is critical that we constantly model the culture we are wishing to create.
A good leader understands the importance of modeling, he or she is very aware of the nature of their own hearts, and they endeavor to act only out of good places.
Are you going through a difficult season in your life, business or career?
I don’t want to be one of those sickeningly “positive thinking people” who will try to convince you that even your poop smells as though it has been laced with a hint of jasmine. Tough times are tough times, they’re not enjoyable, they are not fun and it’s natural to desperately wish for these seasons to pass.
I will share with you a personal experience as it may provide sustenance in any season of excrement.
In the toughest times I have often become acutely aware that “something” is being broken down inside of me; during these seasons I often find myself saying things like, “this shouldn’t be happening to me.”
But it is happening to me, despite my best efforts, despite my best laid plans, and there is nothing I can do but journey through the rough weather with my head held as high as I can muster.
It is though these tough seasons of life put my heart in front of a giant magnifying mirror, and I can see very clearly my own pride and even more clearly my own judgment of others — could it be that these difficult times are somehow making me into a better man?
P.S: If this post was helpful then please share it with others.
Your inbox is most likely awash with formula driven marketing campaigns.
Believe it or not people go to school to learn how to write this irresistible sales copy; it’s the kind of junk that gets good honest folk buying stuff even when they don’t need it.
I detest formulas, mostly because they, more than anything else will completely rob you of your creative power. But I also dislike them because they can force you to assimilate and become like everyone else in your field of work; you cannot stand out when you are following a formula.
Formulas are everywhere, there are formulas on how to write screenplays, formulas on how to write a compelling blog post, there are even formulas for joke telling.
The trouble with a formula is that it engages your mind but it sidesteps and avoids the vitally important issues of the heart.
Promise me that you won’t let the formula driven shaman teach you “one more method” that robs you from the glorious magic of that blank page — start with nothing and see what happens.
2014 Copyright Seven Sentences – Get Rid Of The Formula
Many business owners and artists report to us that they have repeatedly been told that they must have a blog to thrive in the 2014 environment.
As with everything, the smallest deceptions often propagate the biggest lies — let me explain.
There are approximately 250 million blogs online (Snitchim) and the majority of these blogs have zero readership.
Because there is simply nothing remarkable about these blogs, there is nothing unique about their content and the blog owners do not have an effective strategy to share their content and develop their audience.
The truth is having a blog that no one reads, will steal hours from your day and it will almost certainly be detrimental to your career and your business.
There are really only two choices to pursue, either do not blog at all, or make certain that the content you choose create and share is so remarkable and unique that it cannot possible be ignored.
P.S: “If this post was helpful then please share it with your friends.
2014 Copyright Seven Sentences – The Biggest Lie about Blogging