Yesterday we threw out the rulebook as we talked about the dangers of purchasing formula driven success online.
Today, I want to look at what I believe it really takes to succeed online.
To establish success it is imperative that we first discover what is truly unique and remarkable about the voice of an individual, an organization or a brand.
Just as there is nothing truly compelling or remarkable about a person who only communicates with cliches and popular language in real life, so it is with a business that has yet to establish its own unique voice.
How do you find your own unique voice?
It takes time, you have to ask yourself difficult questions, you have to throw off the voices of others, you have to do some very deep work often with an experienced facilitator.
Yet, at the end of the day, it is the only work that truly matters, your brand deserves to be an oracle, calling others to it in a very unique and compelling way.