The original dark crispy, vanilla creme -filled sandwich cookie that we all now know and love as the Oreo, actually debuted as a biscuit called Hydrox in 1908.
The Oreo emerged four years later and stole the show leaving Hydrox to be dubbed “a copycat”.
Interestingly, Oreo has now become the generic name for all black and white sandwich cookies, but the truth is, once you’ve eaten an actual Oreo, it cannot be confused with another.
Why, because what is in the Oreo cookie itself IS its brand.
Likewise, your content IS your brand: no one should be able to confuse who you are and what you are doing with that of another business.
How can you tell if your brand is successfully blazing its own trail on the internet… perhaps the absence of traffic to your site proves that you are missing the mark when it comes to communicating YOUR brand clearly and creatively.
Because there is no other business brand like yours, you can not do what other brands are doing; so do us all a favor, step out of the shadows and take your rightful place in the business world, you deserve that much.
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