The best question someone asked me this week…

Written By Geoff Talbot - Co-Founder Of The Seven Sentence Blog,

 
A blog reader asked me a great question about ‘online engagement’ this week, she asked…

“You can only listen to someone if they are willing to talk to you, getting people to leave any kind of feedback, or comment, can be an uphill struggle — so how can you engage people?”

What is your answer to her question?

For me firstly, it is very important that you know who you are trying to engage with, it is critical that you have a good sense of the type of people who are your ‘heart family’ online. Instant chemistry always makes engagement easy.

Engagement is also a process, it takes time, it takes patience and it takes skill. The goal should always be to learn and to know, not to simply achieve your desired result.
 

Questions about Blog Engagement

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2014 Copyright Seven Sentences – Questions about Blog Engagement

I salute you

Written By Geoff Talbot - Co-Founder Of The Seven Sentence Blog,

 
It takes a brave person to start anything, it is much easier to follow.

In the last two weeks, I’ve consulted with over a dozen brave people, all who have been courageous enough to think differently.

What surprised me most was the love and respect that I felt for each person that I talked with. It was as though, in some ways we were part of the same family, connecting for the first time in our adult lives.

The same tribe.

A tribe of people who change things, a tribe of people who can’t simply sit back and tick off the years doing the things they are “supposed” to do, without ever asking “why.”

It is a fearful thing to step out into the unknown, and yet these people move with a combination of strong hearts and quivering hands on a daily basis… I salute all of them, they are our heroes.
 

Changing Things

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2014 Copyright Seven Sentences – Changing Things

When you have nothing you very rich indeed.

Written By Geoff Talbot - Co-Founder Of The Seven Sentence Blog,

 
Nowhere, nothing, zilch, nada, zippo.

Do you ever feel barren, uncreative, lifeless and unsure when pursuing a creative piece of work?

Good.

The very best place to start any creative process is with nothing, absolutely nothing but that blank white page in front of you.

So before you begin purge yourself of any preconceived notions that are selfishly insisting that you choose only their particular path.

Your greatest strength lies in the infinite number of creative choices laid out before you.

When you have nothing, then you are very rich indeed.
 
 

Creative Wealth

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2014 Copyright Seven Sentences – Creative Wealth

A narcissistic content strategy will kill your audience quicker than you can say Jack the Ripper.

Written By Geoff Talbot - Co-Founder Of The Seven Sentence Blog,

 
 
Imagine going on a date with a really good looking person only to find out that they never once stopped talking about themselves?

Without doubt this is the biggest mistake people make in the blogosphere.
 

  1. The opportunity to have your own broadcast channel should not be confused with the opportunity to talk constantly about yourself.
  2.  

  3. No one is that interesting, a narcissistic content strategy will kill your audience quicker than you can say Jack the Ripper.
  4.  

  5. Engagement occurs primarily when you listening and not when you are talking.

 
It doesn’t matter how good looking your brand is in the digital space, it doesn’t matter how much money you have spent on your design or clever with words you are — if you are not interested in other people, they are not going to be interested in you.

Listening is attractive, self promotion is off putting and egotistical.

 
 

Listening In Social Media

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2014 Copyright Seven Sentences – Listening In Social Media

We know so very little

Written By Geoff Talbot - Co-Founder Of The Seven Sentence Blog,

 
Are you fiercely independent, trying to do things on the cheap, or do you simply having trouble trusting others?

It’s always tempting to try and do things on your own (this is often me), but the results from pursuing solitary success are usually less than impressive.

Why?

Because on our own we know so very little, because we get so very close to our work, to our own projects, because we are so familiar with everything that we do, that it has become impossible to view ourselves objectively.

The investment in a coach, a consultant or even the process of simply inviting a friend into what you are a doing on a daily basis can be invaluable.

They see what you cannot see, they have expertise that you do not have, they have a unique way of understanding that world that can only add value to what you do.

The truth is if you could have done it on your own by now… you would have.

 

Building Your Team

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2014 Copyright Seven Sentences – Building Your Team

7 ways to send your viral blog post to the moon

Written By Geoff Talbot - Co-Founder Of The Seven Sentence Blog,

 

1. If you want to send your content to the moon then it must be shareable; typically viral blog posts offer something of immense value that encourages and inspires people to share them.

2. The title is paramount, it needs to speak to the common guttural human urges, it’s like a newspaper headline, it is the first thing that people see.

3. The content will mostly likely be about something other than yourself.

4. Numbered Steps or Lists are finite and feel actionable to the reader, viral blog posts are often number lists, if you decide to go this route then choose a strange sounding number like 11, 17, 29, 41.

5. Blog posts that someone may wish to print out and pin to their notice board as a “reminder” each day are more likely to go straight to the moon, can you imagine someone need to read your words more than once?

6. Practically speaking, you need to SHARE your viral blog post over the social networks at least once a day while it is still hot, this keeps the viral buzz going for longer.

7. Look at your old blog posts, see which ones were shared the most and work out why; you can always tweak them and republish.

 

viral blog posts

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2014 Copyright Seven Sentences – Viral Blog Posts

Are you hiding or are you exploring?

Written By Geoff Talbot - Co-Founder Of The Seven Sentence Blog,

 
 
For far too long the Internet has been viewed as a place of aggregation, where likeminded individuals gathered into groups, tribes or clusters.

This has created a form of cyber-apartheid, where the left and right, the religious and the atheist, the immigrant and the patriot, and even the Seth Godin fan club etc, have separated themselves from the weird, the misfits, the unusual and the rest of us.

Unfortunately, we are not challenged when we gather together with people of the same “soul color,” we are appeased, we are affirmed, we are made to feel okay in our ignorance.

The Internet has broken down barriers, but this is NOT simply to afford us the opportunity of coming together and hiding behind our monolithic agendas.

The destruction of these barriers is offering us a chance to explore, to travel, to empathize, to learn and to understand. Thank God that there is a generation coming, who are creating and embracing a much more diverse and interesting world.

Are you hiding or are you exploring?

 

Irresistible Online Presence

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2014 Copyright Seven Sentences – Irresistible Online Presence