Your inbox is most likely awash with formula driven marketing campaigns.
Believe it or not people go to school to learn how to write this irresistible sales copy; it’s the kind of junk that gets good honest folk buying stuff even when they don’t need it.
I detest formulas, mostly because they, more than anything else will completely rob you of your creative power. But I also dislike them because they can force you to assimilate and become like everyone else in your field of work; you cannot stand out when you are following a formula.
Formulas are everywhere, there are formulas on how to write screenplays, formulas on how to write a compelling blog post, there are even formulas for joke telling.
The trouble with a formula is that it engages your mind but it sidesteps and avoids the vitally important issues of the heart.
Promise me that you won’t let the formula driven shaman teach you “one more method” that robs you from the glorious magic of that blank page — start with nothing and see what happens.