The Best Messages Are Whispered Between Friends

Written By Geoff Talbot - Co-Founder Of The Seven Sentence Blog,

You may get a girl’s attention by telling her that you love her on a giant billboard display in Times Square, but captivating her heart forever will almost always require a more intimate approach.

It is tempting to shout, but in our noisy online business world the only way to be heard and to be truly understood is to… whisper.

But who will hear you whisper?

Those close to you, those near to you, those aligned with you and the values that your brand holds dear will hear ever word you utter.

The way that people use the internet to engage with others is rapidly evolving, it is becoming a more intimate place, a place where the likeminded are drawn into private side rooms, to listen, to dream together, to engage and to build.

The best messages in life are nearly always whispered between friends — and this is what the internet is now beginning to truly facilitate (Share).

What are you building and who are you whispering too?

Online Brand Building

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2014 Copyright Seven Sentences – Online Brand Building

Suffer For Your Passion

Today’s Seven Sentences is a guest post written by John Caswell of Group Partners. I love the integrity with which John works,  lives and writes. 

I read recently that the word ‘passion’ originated from the Latin word for suffering – Patientia.

Makes sense doesn’t it.

We each have something that we are deeply passionate about but we often suffer to achieve or spend much time doing it.

Many of us spend our entire lives trying to put a shape to it, to define it which is a paradox because it’s our driving passion.

I have two tools that we need if we are to achieve such understanding and reward in our lifetimes.

Burn your bridges – permanently discarding everything that’s held you hostage – it’s your only chance of lighting up the road ahead.

As you advance, you must drown the person you used to be – allowing that better version of yourself to be born.

The Secret To Dancing

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2014 Copyright Seven Sentences - Suffer For Your Passion

Dear CEO, Why Are You SO Frightened Of Social Media?

Written By Geoff Talbot - Co-Founder Of The Seven Sentence Blog,

Dear CEO,

I wrote a longer version of this letter here but I wanted to also give you a shorter more abridged version, as I know that you are busy and constantly trying to save time.

You are afraid of your people.

How do I know this?

I know this because you are terrified of giving them the opportunity to speak on behalf of your organization on your social media channels.

This fear is hurting your brand but it is also a symptom of a sickness that is running right through your organization.

There is a lack of trust and an incoherency of vision — if you were healthy and decided to work as a team, you could achieve so much more.

You really should read the full letter that I wrote to you here.

Frightened of Social Media

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2014 Copyright Seven Sentences – Frightened of Social Media

The Secret to Dancing Is The Secret To Life

Written By Geoff Talbot - Co-Founder Of The Seven Sentence Blog,

A very famous modern dance teacher was once asked the secret to dancing, she replied, “the secret to dancing is that it’s about everything except dancing.”

Do I need to explain?

The moment you concentrate on “technique” you lose sight of the very reason you loved dancing in the first place. Dancing is about emotion, passion, expression… LIFE.

The secret to film-making is that is about everything except film-making. The secret to writing is that it is about everything except writing. The secret to business is that it is about everything except business.

The secret to success is that it is about everything except success itself (Tweet this).

The Secret To Dancing

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2014 Copyright Seven Sentences – Writing & Dancing Secrets

The Advantage of Keeping Your Business Small And Agile

Written By Geoff Talbot - Co-Founder Of The Seven Sentence Blog,

The lightest player on the field is almost always the most agile.

Why do we spend so much time in the gym trying to bulk up; to become physically imposing?

Is our heavy lifting and our physically imposing structure affecting our mobility in an environment where flexibility and agility are the key ingredients to success?

If you keep your business small and your overheads low, then you remain mobile and able to adapt quickly to any changes in the market.

The secret to remaining small and flexible is to have strong business to business relationships, where you outsource work on a project to project basis.

Rather than having one company that does everything, flexibility is enhanced by having a small company that outsources work to a number of trusted strategic partners.

Do you want to be big or do you want to be flexible?


keep your business small

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2014 Copyright Seven Sentences – Keep Your Business Small

Creating Extraordinary Stories For Your Business

Written By Geoff Talbot - Co-Founder Of The Seven Sentence Blog,

Your brand can simply be defined as the collection of stories that others are telling about you when you are not present.

They can be good stories, they can be bad stories, most likely, people being people, for most brands they are a combination of the two.

It is the extraordinary stories that have the potential to spread virally online.

Great customer service, doing a great job, being friendly and polite, these are good stories but they are not extraordinary.

Extraordinary stories place your brand outside of the box, they are formed when the rules of expectation are not only broken but utterly destroyed.

When you do something that makes no financial sense, when you set aside your own needs, when you give generously without expecting anything in return, you create the opportunity for the telling of an extraordinary story.

It is as much about being fully human as it is about being truly remarkable.


Creating Extraordinary Stories

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2014 Copyright Seven Sentences – Creating Extraordinary Stories

A Seven Question Interview With Real Estate Personality Herman Chan

Today’s “7 Question – 7 Sentence Interview.” is with Herman Chan a real-estate personality, writer, speaker and video blogger. Check out Herman’s very entertaining blog Habitat for Hermanity or follow him on twitter here.

1. The internet is continuing to change the way that people are buying and selling houses, in your opinion what is the number challenge that most realtors are facing with this advance in technology?

The realization, that in the era of big data and syndication they are no longer the gate keepers of information, the role of the agent is not about access but about consultation; the secret is not the next new shiny tech app or gadget , it is understanding the shift in mentality.
2. You have been described as a “real estate personality” how much of your rise to prominence as a “personality” has been planned and how much of it has just happened?

LOL! You cannot plan on being a personality I just did my thing, worked hard, and consistently put myself out there on the internet, my blog, and my videos, and ultimately media started picking up on me — it didn’t hurt that I have opinions and have cheekbones to die for.
3. When you appear online or on television you don’t only speak about real estate, why is that?

I wanted to stand out from the crowd and not be one of those “realtors” who drones on and on about real estate all the time; you have to broaden your topics if you want to attract a wide audience.
4. What is different about your approach to marketing and selling property to the Millennial generation?
“This was such a fascinating answer, I broke all the rules and I actually Herman answer in 7 sentences”
Well, I am right on the cusp of that generation, so it comes pretty naturally for me. The average age of the realtor in USA is 57 yrs old and the average age of a first time buyer is 28.

As millennials have matured, they are now at the point of their lives where they are buying, marrying, starting families, so they will start to drive a large portion of real estate market. What agents must expect to know about millienials, is that they are tech savvy, live on-line and consult a what others think before making a decision (from family, to facebook friends, to strangers on yelp).

They also prefer you share the same world view as them. You are not just a paper pusher, opening lockboxes and chaffeuring them around. They want to know a bit more about you personally and stand side by side with you as a partnership.
5. If you could change one thing about real estate what would you change?

I think the bar to entry is set too low, I wish there would be more stringent education and professional standards required from realtors — too many ding dongs out there trying to sell homes.
6. Random question — who are 3 influential people throughout history that you admire more than any other?

  • Madonna — I created and taught a course about her at UC Berkeley
  • Hatshepsut — i was captivated by her bio in 6th grade, she crowned herself pharoah and commanded a peaceful 20 yr reign — gurl power!
  • Man-Ching Kwan — my great grandfather, who brought hollywood to Hong Kong, against all odds, he chased his dreams…and made them come true (read about him).

7. If you, Herman, could be endowed with one supernatural power what would it be?

Shape shifter — because its the only way i’ll ever have 6 pack abs.

What Matters

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2014 Copyright Seven Sentences – What Matters
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