There is a giant myth out there circulating through the ether in cyberspace, be careful to pay it no attention when it whispers past you in the breeze.
What is the myth?
The myth is that having a presence in the digital space will have no actual effect on your financial bottom line.
Firstly, it is true that last year the average small business invested between $23-$60K on their website and social media channels and secondly, it also true that Forbes reported that 60% of small businesses saw zero financial return on this investment.
Then why is it a myth?
Because it is the type of presence and what it is you are actually doing in the social space that will dictate whether or not you will experience a positive result with your work here – 40% of business are killing it!