The End Goal Is Never Marriage — You want so much more

Written By Geoff Talbot – Co-Founder Of The Seven Sentence Blog. 

 
 
The end goal is never marriage.

When I took our wedding vows, I did not promise to remain married to my wife, Athaliah until death do us part, I promised something far greater than simply staying together, I promised to love no matter what.

Likewise the end goal for a brand is never a transaction, a transaction is simply a contractual commitment.

When a person makes a purchase (contract), it is the simply the beginning of what should be an ongoing and committed relationship with your brand. This is one of the reasons I absolutely abhor blogging for the search engines (read); it is like a happily married man, spending all his time on a dating website, he is forgetting the love he already has to frantically pursue something new and less likely.

Do not neglect those who have already chosen you. Instead, build your blog for your lover, let them contribute, take ownership and make it their home… this is the best digital marketing advice that you will ever get… agree?
 
 
Find out how a one-off 90-minute session with me could transform your blog into the kind of marketing tool that your brand deserves: Read More

 

The End Goal Is Never Marriage
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2015 Copyright Seven Sentences – The End Goal Is Never Marriage

If you are NOT using the Internet to Build a community then you are NOT doing it right!

Written By Geoff Talbot – Co-Founder Of The Seven Sentence Blog. 

 
 
What’s the purpose of your blog?

Please tell me that you are not blogging for the search engines (read), because search engines are cold, sterile and boring.

Your blog should be the place where you build community. I like to think of it like a “dinner table conversation” in your actual home; when people leave, they should feel nourished, connected, known and excited that they’ve finally found a place where they belong. This feeling creates a sense of ownership (community) and because of this they will become brand advocates and share your brand and/or your business with the world.

Don’t think of it as a platform from which your voice is amplified (that won’t work for most people), think of it as a place where lifelong relationships can be formed.

These kind of mutual and equal relationships keep on giving and giving and giving.

 

Bring me your blogging problems: To find out how a 90-minute session with me, could help you create a memorable blog that is also good for your business, read this.
 

Building a Blogging Community
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2015 Copyright Seven Sentences – Building a Blogging Community

The Short Cut that BENDS Time

Written By Geoff Talbot – Co-Founder Of The Seven Sentence Blog. 

 
 
From the age of 5, I walked a mile and a half to school every day.

On the way home, I would take shortcuts through the back of people’s businesses, through creeks, across the golf course, pretty much anywhere the winds of mischief took me. My point is, that it actually wasn’t a shortcut, it took me twice as long, it was in fact a long cut.

A lot of people think that the Internet is a shortcut for their business, but in truth for most people it is a long cut. A long cut full of rabbit holes, sheep trails, mischief and trouble.

It’s a long cut primarily because you’ve made it more about the adventure than you have the destination; you’ve taken their eyes off key growth factors that will determine the success of your business whether it is online, offline or both.

Things like sales conversations, referral numbers and new conversations with strangers, if you not having increasing numbers of these, then you may be having fun but you are also walking the long way home.

 
 

 Social Media Is Not a Short Cut
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2015 Copyright Seven Sentences – Social Media Is Not a Short Cut

The Search Engines Don’t Like Red Roses

Written By Geoff Talbot – Co-Founder Of The Seven Sentence Blog. 

 
I hate to be that friend that gives you the cold, hard truth… BUT,

Big search engines like Google will never love you.

The search engines will never buy a product or service from you,  contribute a guest post or sign up to your blog!

The search engines are robots and they are not ever going to give you any love at all! (Tweet).

That’s why I encourage our many clients from all around the world not to think about the search engines too much when they are creating content.

It actually makes me feel a little nauseous when I think about all the people out there, doing their best to keyword stuff their posts in the “often forlorn hope” that someone will find them on google and then to choose to love them forever.

Waiting to be found is a very passive (read: dangerous) way of doing anything; why not instead actively choose to build a blog community, where you select and choose the participants to be part of your community?

 

To discover how a 90-minute session with me, could help you create a community that is also good for your business, read this.
 

No Search Engine Love
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2015 Copyright Seven Sentences – No Search Engine Love

Why are you so complicated

Written By Geoff Talbot – Co-Founder Of The Seven Sentence Blog. 

 
 
Let’s break a successful online business strategy down into really simple language.

A good business is really 100% about building relationships, not completing transactions and making money! Making “good” money is in fact a symptom of healthy relationships.

So let’s clearly identify the kinds of relationships that are good for your brand and vice versa –> your brand should also be good for their relationships.

Then let’s use the social space to find your people, build deepening relationships with them and then as you grow together, let’s create a sense of community where other likeminded people are also drawn in and welcomed.

It’s all about being “really social” and building a community around common properties, passions or values. Let’s not make it any more complicated than it needs to be.

 

P.S: There are still two places left in the program I told you about yesterday. Sign up here.
 

Doing Anything Remarkable
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2015 Copyright Seven Sentences – Everything and Nothing

I want to be like you…

Written By Geoff Talbot – Co-Founder Of The Seven Sentence Blog. 

 
 
Perhaps you don’t feel very remarkable right now.

The truth is you are incredibly remarkable and unique. No one else on planet earth has your set of fingerprints or your particular way of interacting with others.

The number one reason that many people do not see the results that they are hoping for with their blogs or their social media channels is that they are yet to find their own uniquely remarkable voice.

Staying on the surface, copying others, never fully revealing the power of who you really are (even if you are an enigma) will nearly always give you superficial unsatisfactory results!

It’s time to begin speaking and engaging others in your own truly unique and remarkable way, it’s time you found your full voice.

I want to help you, later today, you will receive another email from me with something very special that I wish to offer you –> keep an eye out for it and be quick to respond.

 
 

Remarkable You
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2015 Copyright Seven Sentences – Remarkable You

Be Cool

Written By Geoff Talbot – Co-Founder Of The Seven Sentence Blog. 

 
 
When you are feeling under pressure… slow down.

Don’t become frantic! Don’t give in to anger or futility.

Breathe.

Trust in yourself, and trust in the process of being you.

Be cool.

When everything around you, seems to be falling down, keep your feet on the ground, be cool.

 
 

Be Cool
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2015 Copyright Seven Sentences – Be Cool