The only way to get heard with all the “white noise” online

Written By Geoff Talbot - Co-Founder Of The Seven Sentence Blog. 

 
 
Imagine you are at a rock concert, in a riot, or at a Spurs game — the crowd is going off, everyone is shouting, no one can hear anything.

This really is a metaphor for what is happening online, everyone is talking at the same time — there is a lot of white noise.

How do you get your message heard?

You can try and shout, but I promise you no one at all will hear you.

There is really only one way to communicate in a crowd.

Grab a friend, pull them in close and whisper in their ear.

This is the essence of engagement online, you can only grow your brand by building friendships that are intimate enough to allow you to to whisper (Tweet this).

 

White Noise Online

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2014 Copyright Seven Sentences – White Noise Online

A Seven Question Interview With “Life Cycle”

Today’s “7 Question – 7 Sentence Interview.” is with Steve Chitty, one of the founders of an extraordinary non profit called Life Cycle. If you would like to cycle for life through Cambodia then you should email Steve here for more info. You can also join them on Facebook right here.

 
 
1. You and your team run a non profit called Life Cycle… in one sentence what is the aim of Life Cycle?

Life Cycle’s aim is to help everyday people break the chains of poverty and slavery.
 
2. Could you give us a short story or an example that highlights the challenges that people you are currently helping face??

Extreme poverty leaves people with a very lousy menu of options whereas the essence of our work is helping people create new ‘menus’ full of life giving options for the future — Currently we are focusing on Cambodia and by breaking the poverty cycle there you also dramatically minimize the risk of someone being tricked into slavery on false promises of a better life.
 
3. What is your overarching big dream for Life Cycle?

We constantly aim to spark initiatives and ‘informed action’ in people so we really just need to keep getting smarter and smarter about how we engage and motivate people to act on ideas that have probably been bubbling away in their heart for some time.
 
4. What is the single biggest challenge that your organization faces?

Probably limited time as we are a handful of busy people, however, we are attracting a lot of interest and some smart people are offering us their time and expertise so that is hugely encouraging as we grow.
 
5. Instead of taking my typical holiday, you’ve suggested that I should take part in a nine day cycle journey through Cambodia that looks at ‘what’s working’ in the fight against poverty and slavery… why?

Aside from being a whole lot of fun, the Cycle for Life will allow anyone interested in breaking the poverty cycle a ‘behind the scenes’ look at what works so you’ll come away a lot smarter about how to follow up on what might already be bubbling away in your heart.
 
6. Starting anything with a “big purpose” is scary, what is your number 1 personal challenge and how do you overcome it?

To be honest I don’t really get scared when it comes to working on social initiatives I believe in and because I believe in what I’m doing I tend to become very focussed and a lot bolder than I would in everyday life.
 
7. What single piece of advice would you give any other young social entrepreneur?

I think the absolute keys to success are to build a team of talented people around an inspiring vision that is clearly articulated.
 
 
Again, if you would like to cycle for life through Cambodia then you should email Steve here for more info.
 
 

Life Cycle Cambodia

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2014 Copyright Seven Sentences – Life Cycle Cambodia

Don’t be afraid of the prowling lion

Written By Geoff Talbot - Co-Founder Of The Seven Sentence Blog. This is the 8th post in an 8-part series on building an Unshakeable Reputation Online.

 

Only a fool would pretend that social media has no power.

The worst thing you can do is to do nothing. Prowling lions take no prisoners, they are hungry — they eat things that lie down and they chase prey that run.

If you want to have a positive presence in the digital space, if you want to build an unshakeable reputation then you cannot cower in fear.

The fifth step to building an unshakeable online repuation is to stand your ground, but do not stand-alone; instead use the exponential power of social media to your advantage — stand in a crowd of friends.

Don’t you see what is happening? The Lion is beginning to run.

 
 

Live With Integrity

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2014 Copyright Seven Sentences – Live With Integrity

Hiring an attorney in the social space

Written By Geoff Talbot - Co-Founder Of The Seven Sentence Blog. This is the 7th post in an 8-part series on building an Unshakeable Reputation Online.

 

An attorney is an expert in the rules and etiquette of the courtroom, it is generally considered foolish to enter a courtroom without a strong advocate acting on your behalf.

Getting expert advice is my 4th step in building an unshakeable reputation online.

Yet in the social space, we are often tempted to charge in without a game plan, without solid advice and without a coherent strategy.

If you don’t know the rules how can you possibly play the game?

I like to think of a social media consultant or a digital strategist as a social attorney, someone who can advocate on your behalf. Someone who listens to you and someone who believes in you, someone who can structure your story in an authentic way that greatly influences the conversation.

Getting an outside perspective is an invaluable tool in every area of life and business.

 
 

Hiring a social attorney

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2014 Copyright Seven Sentences – Hiring a social attorney

Your best defense will be mounted by others.

Written By Geoff Talbot - Co-Founder Of The Seven Sentence Blog. This is the 6th post in an 8-part series on building an Unshakeable Reputation Online.

 

Friends stand with you when times are tough. They honor you, they support you, they believe in you and they speak out on your behalf.

It is imperative that you have friends in the social space, with the right strategy they are surprisingly easy to find.

Authentic sharing of your story and listening to the stories of other people are essential methods of creating lasting friendships both offline and online. Things like good manners, common courtesy, helping where you can, and defending the reputations of others helps to sustain and build online friendships.

Does this sound like too much work? Don’t lie down in the field the devouring lion is moving closer.

 
 

Creating Social Witnesses

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2014 Copyright Seven Sentences – Creating Social Witnesses

Own all your past transgressions

Written By Geoff Talbot - Co-Founder Of The Seven Sentence Blog. This is the 5th post in an 8-part series on building an Unshakeable Reputation Online.

 
It takes courage to own your past, but if you don’t own it somebody else will (tweet).

The 3rd step in building an unshakeable online reputation revolves around the journey of you and your brand and using your story to build trust.

From my perspective, while we all must face the consequences of our own actions, no one has the right to throw any stones; and the WAY you tell your own story can greatly discouraged the proud from waxing scorn upon the humble.

The about page on your website is a great place to tell the real story of you and/or your business. Tell your story where-ever you go, not in a self involved or narcissistic manner but from a posture that longs to connect and relate to others.

If it is a compelling read, your story will both challenge and give hope to others, this breeds loyalty and creates Brand Advocates.

These Brand Advocates will become critical defenders of your reputation online, not only will tell others of your story, but they will put their own reputations on the line in your defense.
 
 

Own all your past transgressions

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2014 Copyright Seven Sentences – Own all your past transgressions

Don’t give false testimony about yourself

Written By Geoff Talbot - Co-Founder Of The Seven Sentence Blog. This is the 4th post in an 8-part series on building an Unshakeable Reputation Online.

 
Foundations of trust and good reputations are built on honesty and NOT perfection (tweet).

Don’t give false testimony about yourself, this is the 2nd critical step in earning yourself an unshakeable online reputation.

It is critical that you understand this if you want to build loyalty in the social space. You must simply tell your story, the good and the bad, through a lens of humility which does not boast or cower in either your success or failure.

If you refuse to hide anything, then there is nothing left for anyone who is unscrupulous to reveal.

The truth will set you free and it will also give you wings.

Don't Give False Testimony

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2014 Copyright Seven Sentences – Don’t Give False Testimony
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