You can blog about just about anything, but are you blogging for yourself or others?
Many corporates make the mistake of constantly blogging about their own company(often surreptitiously) rather than simply using this medium to “meet the needs” of their consumers.
Many artists blog constantly about their own lives, their own creative processes or their artwork RATHER than asking exactly what it is that their audience needs.
The problem stems from introversion and greed, we all have a tendency to be obsessed with ourselves… and this is one of many fatal blogging mistakes.
The cure is to ask outward questions and listen to the stories and problems of others, allowing yourself to be emotionally and intellectually affected. Then ask the question… “what is it they really need?”
Blog creatively and blog personally, no topic is off limits when you are blogging for others.