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How to Save Time With Your Blogging

May 19, 2013 5 Comments


Many people tell me that they find blog writing very time consuming.

Your blog shouldn’t be stealing your attention away from your core business activities.

There is a way that you can save considerable time and improve the quality of your blogging — it’s called batching.

Batching is the process of grouping similar tasks together and doing them all at once. So why not take half a day a month AND sit down and write all your blog posts for the following month.

Not only will you save a considerable amount of time (you will be twice as quick) BUT you will find that your posts have a stronger voice and that they flow together in a much more cohesive manner.

This process works for everything social media, the more tasks you can batch the more time you will have.

Save Time With Your Blogging

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7 Secrets To Creating Great Blog Titles

May 7, 2013 2 Comments


1. Write your post first, then try and identify the hookiest, most intriguing segment of your post; somewhere in this segment exists the genesis of your title.

2. Great blog titles are not about the post or about the writer, they are written for your reader, the more you make your title about them, the more success you will have.

3. Very short titles do not usually work when shared via social media as they are too generic and non-specific; think of your title as a newspaper headline; try and say something.

4. Avoid being SEO heavy in your blog titles, keyword phrases are often large and cumbersome, they may alienate your reader.

5. Don’t guess, test your title options by posting them as standalone tweets or status updates on Facebook, what do people like, what are they re-tweeting?

6. Think about using the law of opposites (read), find a title and then reverse it completely (i.e. This blog post would be titled “7 blindingly obvious ways to create a terrible blog title”)

7. Follow these rules and then break them, you will surprised at what may work.

 

7 Secrets To Creating Great Blog Titles

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The Secret to Writing Terrible Blog Titles

May 6, 2013 1 Comment


Bad blog titles ARE the number one cause of zero or very little blog traffic.

If you want to write a terrible blog title then you really have to have one core goal in mind… Alienation.

Any title that truly alienates will completely suck when it comes to sharing your post in social media.

What you call “anything” is very important, names matter, a name evokes, it is the first thing we hear or read in our decision making process.

Alienation often occurs when we create titles that simply summarize our posts, they don’t make any kind of promise and they don’t invoke any amount of curiosity. A title isn’t meant to summarize (this is impossible anyway), it’s sole purpose is to hook the reader, to captivate them, to make them want to read more.

If you want to keep on writing terrible blog titles, then continue to alienate your potential readers by confusing them, boring them or offending them.

 

Terrible Blog Titles

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Why Nobody Ever Reads Corporate Blogs

April 10, 2013 6 Comments


Corporate blogs are boring.

Why?

In some cases it is simply because they are written entirely for the search engines (an incredibly dumb idea); but in my opinion the overarching reason why most most corporate blogs reek of “dull” is because they are completely devoid of emotion.

A person nearly always buys a product based on emotional trigger, so it makes sense that a blog post that is simply stuffed full of facts and corporate dribble will never engage a reader in the powerful way.

Blogging is a powerful tool BUT in my experience most businesses have got it dead wrong, the sanitized nature of their brand has taken over AND the blog has lost all of its personality.

There is a rather obvious solution for this problem, talented people within an organization have to be liberated AND allowed to express themselves through the medium.

People connect with people, please contact me here about our corporate blog coaching program.

 

Why Nobody Ever Reads Corporate Blogs

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The Solution To Social Media Overload

March 17, 2013 3 Comments


Social media has the power to destroy your business; it can be addictive, superficial and without virtue… when it’s done wrong.

Many of the people we’ve been working with over the past 4 years, have an unhealthy perspective when it comes to social media.

Business people think of it simply as a method of selling their products and services AND individual artists think of it as a way of simply growing their fan base. It’s no wonder they often get anxious, addicted and end up ultimately worn out and disappointed with the results that they are achieving.

The social space is not a place to sell or market because it is primarily a relational space; instead it is a place to share.

It’s a free space where you get to add value and simply give to the people you really like (your customers or fans), this builds the kind of loyalty that money could never buy.

Remember why you like “your people” and you will most likely do a lot better with your social media.

 

solution to social media overload

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Why Content Is Like Personal Character — Without It, You Have Nothing

March 2, 2013 3 Comments


Have you ever met an apparently perfect person, a fast talker who promises you the earth and yet never delivers?

This sort of person is like a lot of internet marketing strategies, thick on promises and thin on substance. A general rule of thumb to keep you safe is this…

“Don’t trust a person without character or an internet marketing strategy without content.”

Both content and character are substance issues, they are inherently sustainable qualities that build both loyalty and trust.

What is content?

Content is the “value” you freely give away to others through your  online channels; if it’s not free then everything is purely about making dollars and you have no virtual character at all.
 

effective content marketing

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