Why Selling Anything Is Inherently Good


Sales people get a bad wrap.

We don’t like the idea that there is someone out there has designs on our money; we’re are naturally suspicious that they simply want to take from us and NOT really give us anything back.

But the sort of person who would do this is not really a salesperson, they are simply a shyster or a con artist; an amoral soul who would probably steal a cookie from your sleeping Grandmothers hand.

In fact knowing how to sell, is simply placing a product or service into the hands of a person who deeply desires the value that it offers them. They are not worse off for the purchase, in fact their lives are immensely better off for having invested in the commodity.

Buying and selling is very good for the economy, and as dreamers, artists, entrepreneurs and business people we would do well to embrace the honest salesperson because they can teach us how to add value to the world around us.

We should be passionate about what we have to offer, we should seek ways to increase the value of what we do, and we should be happy when our hard work enriches the life of another.

Click Here To Set Your Dream On Fire

Click Here To Set Your Dream On Fire

2012 Copyright Seven Sentences  -Why Selling Is Good
  • HughLIddle

    Sales and salespeople DO get a bad rap. The “Icky” in sales began with an old model of selling that was commission driven and salesperson focused, and some salespeople still sell that way today. The new model of sales is driven by what the prospect needs and wants, and the focus is on them, not the salesperson. When a prospect senses that the salesperson is thinking about themselves rather than trying to help the prospect, resistance occurs, and rightly so. So a successful sales process begins with the salesperson correctly focusing on what the prospect, needs, wants, thinks, feels and cares about. That lowers resistance and makes the process pleasant, productive and profitable for the salesperson and the prospect alike. It’s my dream that the world’s view of sales and salespeople will become a positive one,when salespeople learn to sell correctly!

    • http://sevensentences.com/ Geoff Talbot

      Hi Hugh,

      You are a true pioneer in sales and I very much appreciate you stopping buy to share your expertise on this topic.

      It sounds like the sales person has to almost “get themselves out of the way” to successfully sell with your process. Do you have any tips on how someone would do this? How to NOT think about ones own interests?

      Thanks again

      Geoff

      • HughLIddle

        Hmmm…seven sentences, huh…I did it on my last reply.

        To get ourselves out of the way does require some time and thought.

        First, before you make calls or do a sales presentation, find a place to spend a few quiet minutes with yourself.

        Ask yourself whether there is anything going on in your life that you absolutely have to deal with before you can clear yourself to sell (example: just had a fight with my mate. I need to call and clear that up so I can focus)

        Ask yourself what your purpose and intention is for wanting to talk with people today.

        If the answer is “I want to become my prospects’ partner in solving THEIR problems and helping THEM get what THEY want and need,” you’re good to go.

        If it’s anything else (commission, I have to make a sale, my manager will be mad if I don’t sell something, I have bills to pay) then continue the clearing process until your entire focus is on helping your prospect, and only that.

        • http://sevensentences.com/ Geoff Talbot

          Hi Hugh,

          This is extremely helpful. I would suggest that you expand upon this in a post on your own blog…. It would be very helpful.

          Appreciate you

          Geoff