Why Content Is Like Personal Character — Without It, You Have Nothing

March 2, 2013 3 Comments


Have you ever met an apparently perfect person, a fast talker who promises you the earth and yet never delivers?

This sort of person is like a lot of internet marketing strategies, thick on promises and thin on substance. A general rule of thumb to keep you safe is this…

“Don’t trust a person without character or an internet marketing strategy without content.”

Both content and character are substance issues, they are inherently sustainable qualities that build both loyalty and trust.

What is content?

Content is the “value” you freely give away to others through your  online channels; if it’s not free then everything is purely about making dollars and you have no virtual character at all.
 

effective content marketing

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About GeoffTalbot: Geoff Talbot is the founder of this Creative Blog. He loves writing words that encourage creative people.

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  • http://www.timthompsonshares.com/ Tim Thompson

    Agree, character is everything online and off. Have a great weekend, Tim

  • Julie

    What if content *is* your business?

    I understand what you’re saying but feel that there is virtual character to be had by offering a blend of free and paid-for content, if it is done with integrity.

    • http://sevensentences.com/ Geoff Talbot

      Absolutely Julia… Content is the one of the best kinds of businesses to have online. The great thing about content is that you can keep selling it, over and over again.