Have you ever met an apparently perfect person, a fast talker who promises you the earth and yet never delivers?
This sort of person is like a lot of internet marketing strategies, thick on promises and thin on substance. A general rule of thumb to keep you safe is this…
“Don’t trust a person without character or an internet marketing strategy without content.”
Both content and character are substance issues, they are inherently sustainable qualities that build both loyalty and trust.
What is content?
Content is the “value” you freely give away to others through your online channels; if it’s not free then everything is purely about making dollars and you have no virtual character at all.
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