I detest creative snobbery; the kind of snobbery that you often witness when you walk into the “coolest” creative agencies in town.
Creative snobbery alienates other people, it makes you feel dumb, clumsy and worst of all, uncreative. This is of course a lie, when it comes to creativity all people are created equal.
Surely you don’t believe that anyone could be Mozart?
Not everyone is born to play the piano, but that same of level of “creativity” is inside every person, it’s just expressed in a different way.
Only the most secure, creatively free people can see the creativity locked up inside another, they call it out allowing it to speak and in doing so unlock unlimited possibilities.