Nothing kills success like success.
You got to be kidding me… right?
Aiming solely to succeed is pretty much the worst thing you can ever do.
The soul aims to be something t”hat it’s not” when we ramp up the stakes and focus all our attention on the one thing; as a result we tighten up creatively and we narrow our focus.
It’s like putting blinkers on, we can only see one thing, we can only see what we are aiming for.
Focussing on success limits your creative options… there are a thousand ways to fail, explore all of them.