Shock value. It’s probably the reason you clicked on this link or opened this email.
There is value in doing something that has never been done before.
It will get you attention.
Sometimes we are afraid of attention, so we keep our heads down, not wanting to shock anyone, offend anyone, or get noticed in anyway.
There is a major problem with this.
My premise is that unless you offend somebody it is impossible to change anything.
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