Archive - March 9, 2012

I Don’t Want You To Read This


People don’t like to read anymore… not on screen, and not unless they are hyper-passionate about the subject they are reading. Think about this…

A computer is a screen or a viewing platform, people primarily watch and listen (as opposed to reading) when they sit in front of a computer, it is now designed to be primarily an auditory and visual experience.

On a screen people prefer to read small amounts of text, text that is immediately engaging, text that evokes images and stirs their imagination.

Have you ever wondered why people struggled to read your long winded travel blogs? Instead write a very short story, or tell it on video or illustrate it with photos.

Think about your reader, respect their time and attempt to engage with their imagination.

 

2012 Copyright Seven Sentences – Choosing Your Blog Format