Today’s Seven Sentence Story is bought to us by Rick Clark read his blog here or follow him on Twitter.
1987…
Client, Akai Digital Audio, wanted endorsement ad from their number one spokesman, Stevie Wonder. They gave me a private phone number, a sizable budget and I nailed a lengthy interview with “the man.”
Headline “If our new digital console is just another mixer, then Stevie is just another musician.” Photo with Stevie was remarkable, copy was brief and motivating.
Adweek picked up the story, ran it nationally as front page news and my phone started ringing off the hook. 1987… was a very good year.
