Secrecy versus Privacy; it is vital that we understand the crucial differences between these two phenomena in our storytelling methods. It may surprise you BUT both of secrecy & privacy are fantastic “tools” in marketing yourself or your product on the social networks…
Is your marketing guru telling you to be “fully open” and reveal everything on the social networks?
Would KFC’s chicken have been so famous if they hadn’t kept the recipe a secret?
Secrecy creates mystery and desire, and it inspires your audience or readers (friends) to search and discover things for themselves; this is the true heart behind building an interactive brand.
Privacy on the other hand differs from secrecy in that it is more personal and is designed to protect the brand and/or the individuals involved; privacy builds trust and security and this actually enhances creative collaboration.
My tip for you is this; create boundaries, things which you wish to share and things which you wish to keep private; and then within the your created boundaries hide your secrets, mysterious treasures for your online audience to look for and discover.




