Creativity is a blank page. It has borders, dimensions, structure and conventions. Certain rules apply, certain rules don’t. For example: If you are writing in English and want to be understood you will generally start in the top left hand corner and work your way across. But maybe you don’t want to be easily understood… Perhaps you want your reader, or your audience to search for something cryptic. Seek and you will find; bullshit and you will alienate.