To mine for gold you have to dig through a lot of dirt, to find a good story you have write a lot of rubbish. It is true that on occasions you can get lucky and find a lump of gold just sitting on the dirt track you are walking down. Sometimes when you are writing (or creating anything) you can stumble across a gold mine… a story that is just pure genius. But most of the time you have to write a lot of very average words before you find the pure gold.
I am reminded of this as I write a rugby film that is set in the Cook Islands. Woody Allen once said… 80% of success in simply turning up. For a writer “turning up” means sitting down at the keyboard.