Seth Godin; marketing guru says that stand out in today’s world you need to be a purple cow. In other words to get noticed you need to move in the opposite direction, you need to be unique.
I was thinking about this today because I am still waiting for the dollars to come rolling in to help finance “Lucky & Rich.” Once I get money there are several things that I would like to do to market our film and the filmmaking process online. But everyone has money and everyone markets their film online so how does that make us a purple cow.
So what if we refused to pay a cent for our online marketing and created a complex marketing plan online through FREE applications online? If we can create a huge online audience by only using free applications like facebook, twitter, myspace and wordpress blogs then perhaps we might just be a filmmaking purple cow.