A lot of brands are still terrified of social media.
For example: they keep a tight rein on their employees who tweet, blog and Facebook on their behalf. They are afraid that a flagrant employee could go wild and seriously damage the integrity of their brand in a single 140 character tweet.
Unfortunately this fear is damaging your brand, more than possible future misdemeanor ever could.
Your fear is taking the humanity of your brand, and you are losing your ability to connect with your audience on the person to person level.
The risk of letting your employees fully be themselves on their social media channels is one worth taking.
P.S: I’d love to chat to corporates about their strategies… contact me here.